You know that Instagram marketing is supposed to be really beneficial for businesses and brands. It’s one of the absolute go-to platforms that you need to be using. There are Instagram ads, newsfeed posts, and Stories, and all of them can help you accomplish your various marketing goals. Learn more about Instagram by clicking on the link:

But have you ever caught yourself wondering how beneficial is Instagram really? Especially with so many other platforms that are already taking up your time, it’s important to understand the potential of each one and what they’re best used for. We can help with that. In this post, we’re going to take a look at the most important Instagram statistics that you need to know in 2019 in order to build your strategies and create your campaigns.

Instagram Statistics: Usage

  1. As of June 2018, there are nearly 1 billion monthly active users.

1 Billion is a big number, and it positions Instagram behind Facebook (1.4 billion) but ahead of most other social network sites, including Twitter (who has 68 million) and Pinterest (250

That audience is continually and steadily growing, so there are a lot of audience members you can connect with here.

  1. As of June 2018, there are nearly 500 million daily active users.

Half of the monthly active users on Instagram are logging in daily and actively engaging on the platform. Half. That’s significant, especially since this number, too, keeps climbing.

  1. The Like button is hit an average of 4.2 billion times per day.

That like button is getting hit 4.2 billion times a day, which means that the average user is going through their feed and pressing that button more than once on a daily basis. This shows a willingness to engage, which brands directly.

  1. Some Instagrammers have high levels of disposable income.

As far as I’m concerned, this is the most important demographic information we have for Instagram: a good chunk of them are ready (and able) to open their wallets and bust out the credit cards and spend.

Here’s what they found:

  • 31% of people who make more than 75k per year are on Instagram
  • 32% of people who make between 50k-74k per year are on Instagram
  • 32% of people who bring in 30k to 49k per year are on Instagram.

While there are obviously users on the platform who may have tighter budgets, the ability to connect with 30% of demographics with potentially higher disposable incomes is a huge asset.

  1. Nearly two out of every three users between the ages of 18-29 are using Instagram.

Right now, this demographic is a hot one that a large number of marketers and brands are clamoring to attract, and with the clear majority of the age group on the platform, the platform gains even more value.

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