However, not all mobile ads look like this or function in this manner.

The one you see above I would loosely define as a full-screen, rich media ad. But mobile ads come in many shapes and sizes and allow an even greater array of functionalities. Learn more about mobile advertising by clicking: .

Here’s a brief primer on five of the most popular kinds of mobile ads and what they look like:


Still the most popular mobile ad format, the banner ad uses an unobtrusive “banner” at the top or bottom of the screen which features relevant text and graphics.

Banner ads rely heavily on brand recognition, with little space to provide detailed information. It’s a simple and safe way for a brand to get their name and product viewed by as many people as possible.


Native ads are ads that don’t really look like ads. Rather, they look like organic pieces of content that fit seamlessly into a user’s experience.

The ad format mimics that of the original app format so that the ad is almost indistinguishable from the content surrounding it. A great ad type for getting consumers to read brand content without disrupting their experience.


Video ads are simple in their concept yet complex in their execution. Video ads showcase vidoes (go figure) that play while either a user opens or interacts with a mobile application.

They require a substantial budget, but offer a high level of user engagement.


Interstitial ads are interactive ads that display across the entire screen, often while an app is loading or after an app is closed.

Interstitials offer users a chance to partake in high-level engagement with an advertisement’s product, often featuring compelling and creative call-to-actions.


Interactive, highly dynamic ads that are limited only by the advertiser’s creativity (and budget).

Rich media ads specialize in creatively engaging with users to generate high CTR and conversions. Often, rich media mobile ads will make use of mobile-specific technology, like the GPS functionality in the McDonald’s ad from above.

Rich media ads receive the consumer attention they do because they’re either fun (as in an interactive mini-game) or convenient (as in coupon offerings).

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