Don’t use too many fonts or try to cram too much information

50 Surefire Business Card Tips

Business cards are one of the most powerful and inexpensive marketing tools you can use. Here are 50 surefire tips to make the most out of your business cards:Your business card must communicate more than just your contact information. Make sure that your card includes a tag line that explains what you or your company do.Even if you can produce your business cards at home using an inkjet printer, have your business cards professionally made by a printing company. Your business card will be the first impression your prospects receive of your business, so let them convey the best possible one.Avoid using standard clip art as your business logo. A logo brings credibility and brand awareness, so before you invest in business cards have a logo professionally made for your business. Nowadays, there are online companies that can produce a professional logo for as little as $25, so there is no excuse for not having one made.Put up a website and use the URL in your business cards. If you don’t have a website, people will notice the absence of a web address in your business card and, depending on the business you are in, it may make you lose credibility.Keep all the information in your business card current. If you changed address or phone number, don’t scratch the old number and write down the new one by hand; get new business cards.Keep your business card simple. Don’t use too many fonts or try to cram too much information in it. Try to use a pleasant layout and make sure that canada goose outlet mall your main message (your tagline or your unique selling proposition) doesn’t get lost.If you canada goose outlet england live in the US, limit your business card size to 3.5″ x 2″. Anything bigger will not fit in standard card holders and your card may end up in the trash. Business cards in Europe tend to be larger, but so are the wallets and card holders.Make sure that your business card reflects your image. If you are an canada goose outlet store quebec artist or a canada goose outlet trillium parka black graphic designer, it is OK to use trendy colors and fonts. If you are an investment banker, a sober layout and colors such as blue or gray work better.Your business card is an integral part of your brand or corporate identity strategy. It should follow the same graphics standards as the rest of your communications material (stationary, brochures, letterheads, etc.).Find a way to make your business cards stand out. I’ve seen business cards with one of its corners cut in an angle, or with an interesting texture, all of which makes your business card stand out of the crowd. The best one I’ve seen is from an interior designer, who used a hologram to show a room before and after a redesign.Make your business card easy to read: use high contrast between the background and the type. Light background with dark type works better.After your logo, your name should be the largest piece of information on your card.Make sure that all the information on your card is canada goose outlet store uk printed in a canada goose outlet sale large enough typeface to be easily readable.Run your business card copy through a spell checker and double check your contact information.Keep your business cards with you at all times. Keep a stack in your car, in your house, in your office, and in your wallet.Leave your business cards in billboards at supermarkets, schools, stores, libraries, etc.When giving away your card, give two or three at a time, so that your contacts can in turn distribute them to other people. This will not only help you distribute them faster, but will generate a beneficial «endorsing effect».Include a business card with all your correspondence. People may throw away the letter, but will usually keep the business card.Make your business card go the extra mile: use the back of the card canada goose outlet toronto to print more information: special offers, checklists, canada goose outlet store montreal schedules, etc.Throw in a business card in every product you ship.Send a business card with any gift you send, instead of just a card with your canada goose outlet name.Scan your card and use it as an attachment to emails.Use your business cards as name tags. Get a transparent plastic cover with a pin, and attach it to your lapel. Wearing it on your right side tends to make it more noticeable.Use your business card as a name tag on your briefcase. Make sure that your company logo and tagline are visible. This way, your business card will turn into a «conversation piece» during plane rides, which may help you meet interesting people and good business contacts.Use your business card canada goose outlet mississauga as an ad: many publications offer «business card size» classified ads. If you design your business card properly, it can double up as an ad in those publications.Don’t give your business card too quickly. It may be perceived as pushy. Try to establish a conversation with your prospect first. For example, ask them what do they do. That will usually prompt them to give you their card. That is the perfect moment to give them yours.Don’t try to give your card in situations where many people are giving them to your prospect. Wait for a moment when you can capture your prospect’s attention span.

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